Feb 23, 2013

House Beautiful's "Beautiful in Black & White" Chair Scavenger Hunt





Incelebration of the March 2013 “Color Combinations” issue of House Beautiful, the magazine is goingto Hollywood to launch its tribute to the most classic color combination of allwith an exciting social media happening called:



“Beautiful in Black &White.” 




It’sall part of House Beautiful’s fourth annual Chair Scavenger Hunt, and I would like to invite you to be a part of it. 








Celebratingthe glory days of cinema, House Beautiful's editor in chief NewellTurner will launch the “Beautiful in Black & White” program in Los Angeles onMarch 6 as the team will secretly place 20 black and white chairsin iconic locations around the city - all for the taking!

The streets of L.A. will be have these two-toned beauties carefully placed and I have the secrets to share with you on How to Win this FANTASTIC Frontgate outdoor chair from the "Donatella Collection"!


Donatella Arm Chair - Frontgate - Outdoor Collection


As part of this campaign, I was asked to share one of my favorite *oldie but goodies* from Old Hollywood and what perfect timing the day before the Oscars.. 


...so of course the first film that came to mind was a favorite film starring Fred Astaire & Ginger Rogers. What is more "Old Hollywood" then this dynamic duo?

TOP HAT: 1935






aren't you swaying back and forth just listening to this?? 

"Cheek to Cheek” still remains one of the most memorable moments from this movie and showcases these two stars at their very best. Even the flying feathers from Roger's dress, which she helped design, couldn't damper the true cinematic moment that was created by this scene.

Top Hat: 1935/ Fred Astaire & Ginger Rogers
#HBCHAIRS



Lavish sets greatly inspired in the ART DECO period seem to perfectly integrate the Donatella Chair from Frontgate, even though there is a slight Baroque undertone, the curves and overall form couldn't be more perfectly suited within this "Hollywood Glam" vibe .. doesn't it just seem right?



*PIN TO WIN* - Stay tuned to House Beautiful news on HouseBeautiful.com  and Dec-a-Porter on Twitter
#HBCHAIRS

Carol Clark and Van Nest Polglase created this stage set in the Lido of Venice. Italy, with elaborate Hollywood-esque staircases and ornamental bridges which acted as a perfect backdrop to Astaire & Rogers, the stunning wardrobe and music as they danced each scene - transporting the audience from the dark moments of their reality to a world of lush extravagance and luxury.





Top Hat: 1935/ Fred Astaire & Ginger Rogers
Top Hat: 1935/ Fred Astaire & Ginger Rogers


And in keeping with the House Beautiful's Black & White theme - the strong contrasts of these sets were enhanced with creative set decorator and production tricks with darkened canals dyed black to enrich and enhance the contrast of the very bright whites. 


Top Hat: 1935/ Fred Astaire & Ginger Rogers


WANT TO WIN??

It is as easy as 1 -2 3 to be part of the "House Beautiful Scavenger Hunt" & 
here’s how it works:
  1. Follow House Beautiful @HouseBeautiful on Twitter forclues about where to find and win “your” chair in LA between March 6th - 7th. 
  2. Make sure to follow ME on twitter @decaporter and onMarch 5th I will share the much needed clues on whereto find this chair using the hashtag #hbchairs
  3. Stay tuned for House Beautiful's Pinterest Contest in which you will be asked to include at leastone pin from this post!! (I made a special *Pin to Win* Picture just for this!)
  4. Follow us both on Pinterest too -> Dec-a-Porter and House Beautiful
See you soon ~ March 5th on Twitter
& March 6/7th -> See You In LA! 



and the winner is:


via House Beautiful's Facebook page
Couldn't make it to Los Angeles?

You can still enter to win a free chair in the Pinterest sweepstakes starting March 11th.


Starting March 11, 2013, repin three or more of your favorite pins from House Beautiful's Beautiful Black and White Pinterest board. You'll be automatically entered to win one of five chairs we're giving out from Room & BoardRoom ServiceTargetGrandin Road, and Frontgate
Stay tuned next week for the official details on how to enter and the sweepstakes rules.
To Play:
2. Repin 3 or more favorite images from a designated Pinterest board on our site, we'll tell you where to find it next week. You're entered to win!

Thanks so much to Jenni Pulos, from Bravo’s Flipping Out and Interior Therapy.

















film Top Hat sources: GlamAmour ; Storify ; IMdb
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